Advertising has evolved over time. The overall design of advertisements is completely different than it has been in the past. As technology has evolved, so has advertising. Societal influences can also be attributed.

This advertisement for “Complexion Wafers” looks different today. Something like this:

Advertisements for beauty products have gone from being text-heavy to focusing on few key words and a beautiful model.

The advertisement first shown is informative and persuasive, however today no one is going to sit and read an advertisement like that. The Aveeno advertisement reflects society today. We want beautiful, young-looking women. All the reader needs to see is the big, but light, text of “Fight Aging.” That sells the product.

Most advertisements for beauty products are formatted like the ones above. Taking a look at the typeface used in "Fight Aging"-- it is simple and clean, like the product being sold. It is not bold and attention grabbing like it might be in a lipstick or lingerie advertisement. The typeface used in this ad for a product aiding complexion needs to be calming, not overwhelming.