Helvetica

Helvetica is the most used typeface in our world. People with the trained eye notice it daily. The regular person does not. This typeface was developed in 1957 by typographers Max Miedinger and Eduard Hoffmann. Today, there are multiple forms of Helvetica, as any popular typeface.

As you can see above, Helvetica has evolved. These are only a few examples. There are more than 10 forms of Helvetica, not including lights, bolds, etc. These variations are popular in the advertising and every day world.

Helvetica is used on the subway:

In airports:

In common, everyday ads:

Helvetica is everywhere, whether we like it or not. Most people don’t realize it, but it is the most popular typeface in the world. Its "lack of emotion" make it the right font for anything. From street signs to advertisements, Helvetica can fit in anywhere.